LibGuides: Small Business Information: Market & Company Research

Researching Markets & Companies

Knowing the market for a service or product is an essential part of building and maintaining a successful business. If your business serves other businesses, find your market or competitors by researching companies. These resources will help you find your target audience, provide resources to develop your ideas, and provide contact information to download.

Market & Company Research

At the Library

AtoZdatabases This link opens in a new window
AtoZdatabases is the Premier Job Search, Reference & Mailing List Database including 30 million business & executive profiles & 220 million residents. Ideal for, sales leads, mailing lists, market research, employment and job opportunities, finding friends and relatives, and much more! Search by multiple limits including geography, business size & type, length of home ownership, and household income. Also provides a three step process to build a resume and sharpen your interviewing skills.
Business Collection This link opens in a new window
Providing researchers with information on companies, markets and industries. From market trends, mergers and acquisitions to current management theory and company overviews. Access business and trade journals, newspapers and company directory profiles with full text and images.
The New Mexico State Library provides this Gale resource for all New Mexico residents through funds provided by the U.S. Institute of Museum and Library Services (IMLS). New Mexico residents can freely access this resource from any internet connection 24 hours a day, 7 days a week. These NMSL Gale resources use a technology called Geo-IP authentication. Geo-IP authentication checks the IP address IP address of the device you use to access the resources and compares it to a database of all IPs known to originate within New Mexico. Once your IP address is validated as an IP address within New Mexico, you can access El Portal online resources without being asked for any logon or password. Another access point for these resources is the El Portal database collection of the NMSL.

While Geo IP should work anywhere in NM, there are a few exceptions. If you feel you should have open access and are being asked for logon and password authentication, please contact Cengage Gale Technical Support at: gale.technicalsupport@cengage.com. You can also ask for help from the New Mexico Stat Library by using the "ASK a Librarian" form anytime or by calling 505-476-9702 Monday through Friday from noon until 4:30 pm.
Business Insights: Essentials This link opens in a new window
Offers accurate and up-to-date information on thousands of global companies. Search company profiles, company brand information, rankings, investment reports, company histories, chronologies, and periodicals.
The New Mexico State Library provides this Gale resource for all New Mexico residents through funds provided by the U.S. Institute of Museum and Library Services (IMLS). New Mexico residents can freely access this resource from any internet connection 24 hours a day, 7 days a week. These NMSL Gale resources use a technology called Geo-IP authentication. Geo-IP authentication checks the IP address IP address of the device you use to access the resources and compares it to a database of all IPs known to originate within New Mexico. Once your IP address is validated as an IP address within New Mexico, you can access El Portal online resources without being asked for any logon or password. Another access point for these resources is the El Portal database collection of the NMSL.

While Geo IP should work anywhere in NM, there are a few exceptions. If you feel you should have open access and are being asked for logon and password authentication, please contact Cengage Gale Technical Support at: gale.technicalsupport@cengage.com. You can also ask for help from the New Mexico Stat Library by using the "ASK a Librarian" form anytime or by calling 505-476-9702 Monday through Friday from noon until 4:30 pm.
Morningstar® Investment Research Center This link opens in a new window
Morningstar provides data on over 14,500 stocks, 24,800 mutual funds, 1,500 exchange-traded funds, and 700 closed end funds. Also available are analyst reports on over 3,500 securities, offering in-depth background and analyst opinions on top investments. This resource provides a one-stop tool for collecting financial information, getting reliable portfolio analysis, learning about investment options, and getting the most up-to-date financial news commentary.

On the Web

County Business Patterns
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An annual series by the U.S. Census Bureau that provides subnational economic data by industry. Businesses use the data for analyzing market potential, measuring the effectiveness of sales and advertising programs, setting sales quotas, and developing budgets.
EDGAR
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Through EDGAR, the U.S. Securities and Exchange Commission provides 10-K, 20-F, proxy statements, some annual reports, and other financial statements.
U.S. Census Bureau
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A great starting point for demographic information. You can browse and search for data from many census sources.
U.S. Bureau of Labor Statistics - Demographics
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Several programs at the Bureau of Labor Statistics make significant amounts of data available for specific demographic categories. Demographic categories used by BLS include sex, age, race, and ethnic origin.